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Visual design – Graphic Design Brief 
  
  
  
  • Screen Size
700 X 700 
  
  • Fonts
AvantGarde MD BT bold (Headings) , Berlin Sans FB (text), Futura Md BT (subheadings), other similar fonts are allowed. 
  • Metaphor
None. Possible considerations for photo map image. 
  
  • Logos and graphics
Logo and graphics need to be created. Company is open with design. 
  
  • Shapes
NO restrictions, mainly squares and rectangles to reflect furniture. Circles are allowed. 
  
  • Header
Must ALWAYS contain logo on the top left hand corner and navigation menu must also be present. 
  
  • Media

 

Show pictures of quality furniture to reflect the company's goal of the website for promoting their 
furniture to a broader variety of customers. 
As special feature, a 3D view of the weekly special that is offered should be created. 
  
  • Scrolling content or long pages
The page should only have enough content to fill one page. Everything over it will be broken down further under subheadings. 
  
  • Catalogue different to main pages?
The catalogue should contain the same colour sheme as the rest of the website. 
  
  • Pop up windows for external / internal links
Popup Windows will be used for external links ONLY; 
  
  • Navigation
Must have: 
About Us 
Catalog 
Contact Us 
Our Clients 
Feedback 
Weekly Specials 
  
On the left hand side of the page should contain a further menu with all sub navigation. 
Eg for Contact US 
Left hand side must have: E-Mail, Snail Mail, Fax, Mobile , Map, etc. 
  
  • Layout and colours
Should not have too much design, must be interesting and eye catching. 
MUST NOT BE LIMITED TO BROWSERS with Netscape as exception. 
  
Client is open to colours, with orange and pink being and EXCEPTION. 
  
  
  • Websites to Companies liking
  
  
  • Content
Will be supplied by companies secretary 
  
  
  • Extra
Must be registered on all major search engines! 
  
  • Front Page
Show picture of heriards furniture building and mention weekly specials. 
  
  • Budget and Launch Date
Website is needed in 14 days, possibility of pricing under $5000 no more than 
$15 000 

 

 

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Copyright 2005 Kerstin Kegel