The derivation of information through effective questioning is essential in meeting the client's needs. The following questions are designed to aid in the conceptual design and preparation of a working model.

Submitted by:

Jo Totty

Kerstin Kegel

Rob Cannella

1. What is the business name, in full, that you project in your marketing campaigns? Please include your mission statement, logo design and some reference to marketing material.

  2. Have you anticipated a launch date for the website as yet? If so when?

3. What is the expected budget range that you are prepared to invest into this project?

4. May I please have a list of your staff with whom I will be working with?

5. How do you perceive your current website, highlighting areas that you have found to be successful?

6. In view of this, what has driven you to improve your website? List some shortfalls of your current site.

7. What expectations do you have of the website? Have you certain goals in mind that the website will allow you to achieve?

8. To what extent have you researched your market place and what conclusions have you made?

9. Describe your typical demographic.

10. Are there potential client sectors that you would like the site to entice interest within?

11. What level of importance do you place on maintaining your current branding structure?

12. What are the mitigating factors that have influenced you to establish a more progressive web site?

13. Is there a particular aspect of the business you are looking to improve by implementing the new site?

14. Who will be using the website and for what purpose? (Internally and externally/login or openuser)

15. What is your client's motivation for choosing your products and/or services?

16. What statistics do you have on the current access and usage of your website? Do you have a facility in place

that will monitor the traffic through your web site? How will/would you use this information?

17. How is your company perceived in the marketplace by both the consumer and your competitors?

18. Is there continuity between your outward expression (marketing) and your website?

If so what is it and has it been successful?

19. Who do you see as your major competitors?

20. How do you derive the textual content of your site?

Will there be areas that are/will be updated on an ongoing basis? How is this information gazetted for publishing?

21. What elements of your current site do you intend on implementing in the new site?

22. Will the sitemap differ from the current website? If so, how?

23. What is the OS platform where the website will reside? Do you intend to limit users to a particular browser?

24. Do you intend to have particular visual enhancements added into the finished product (Flash, JavaScript etc)?

25. Will the web site need to interface with any of your current systems? Will/do the users need be

able to input or access information residing on a database? What is the basis for your current/future

database (SQL, Oracle, Access etc)?

26. Is there a need for secure transactions to take place on the site?

27. Are there any other technological features you wish to implement into the site?

28. What methods have you used till now to market your website both online and offline?

29. What is your short-term marketing plan for the business?

30. How has the website been implemented in that plan?

31. How do you envisage the final product?

(please circle closest to your choice)